What is Channel Intelligence?
Channel Intelligence is a monthly YouTube channel management service for UK coaches, consultants and service-based businesses whose channels are already publishing videos. Each month I track what happens after someone watches your videos and send you a brief showing which videos brought enquiries and which only brought views.
How much does it cost?
It's £497 a month, plus a one-time £497 setup. If you've bought a YouTube Business Case and start within 30 days of receiving it, the setup is waived.
The minimum term is six months from your start date, and you can stop at day 30 if it isn't for you. After six months, it's monthly, and either of us can end it with one month's notice.
What does the setup cover?
The setup builds your Enquiry Baseline, which is a record of where your enquiries stand before anything changes. It also covers your tracked links and one custom landing page. The £497 setup isn't refundable, because it pays for the baseline, tracked links and landing page that my team builds at the start.
Can I stop at day 30?
Yes. By day 30 I'll send you a short summary of what your numbers showed. If you get your tracked links live within 14 days of starting and keep the enquiry log each month, you can stop at day 30 for any reason, with nothing more to pay. Nothing you've already paid is refunded at that point.
Will I be passed to a junior?
No. My team does the work, but I oversee every client myself, and I'm your only point of contact from the first call to every monthly brief.
What will I know in the first week?
By day 7 you'll know whether YouTube understands who your channel is for, what your best-performing videos have in common, and what your biggest competitor is missing. If you don't, your first month is free.
What if my channel is new or hasn't started yet?
The Insight level is only for channels that are already publishing videos, because it measures what your existing videos bring in. If your channel is new or hasn't started, begin with the YouTube Business Case. Once you're publishing, you can start on the Insight level, or choose a level where my team does more of the work.
What is the YouTube Business Case?
It's my one-off service, at £1,497 paid up front. If you already have a channel, it's built around a detailed audit of it. If you don't, or your channel is new, it's built around the opportunity: what your buyers search for, who you're up against, and a roadmap.
Do I need to learn any software?
No. There's no software to learn and no dashboard to check. I do the analysis myself and record a walkthrough of your brief so your team can see what it found.
Who will I be dealing with?
You'll deal with me, Stewart Read, directly every month. There's no account manager or shared group call in between.
Do you make the videos?
There are three plans. On the Insight level your team keeps filming and editing, and I show them which of their videos brought you enquiries and which brought none. On the Production level my team takes care of everything, and you just record the video my team prepares for you.