Case Study - DRE Composite
6 Figure Revenue in 11 Months. One Strategist.
How Stewart became DRE Composite's entire marketing engine - and turned product-market fit into sold-out courses and daily leads.
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£100k
Annualised turnover in the first 11 months
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Daily
New leads into the business
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Sold out
Courses booked months in advance
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1 person
Replacing a whole marketing team
The client
DRE Composite is a UK training and services business built around a composite repair product with proven success in America. A year in, the product had market fit - and the distribution and services side was being built out.
But the marketing was, in the CEO's own words, "a bit of a shambles": no solid web presence, no social presence, and no strategy for the language the business used with its audience.
The goal
Turn product-market fit into a steady flow of leads and course sales - with one accountable strategist across the whole engine instead of a scattered, hard-to-manage team.
And do it while keeping the core team small and the overheads low.
The method.
Fractional marketing & content strategist.
The first move was consolidation: a scattered set of freelancers - marketing, back-end, all pulling in different directions - replaced with one strategist accountable for the whole engine.
Then the lead generation engine was built properly: the website, the email campaigns and automations, the technical back-end, the social copy and the video strategy - all speaking the same language to the same audience.
And strategy sat over every campaign: helping the business make the right decision for each launch - so courses filled months ahead and leads kept arriving.
The results.
Revenue
6 figure revenue in 11 months - with courses selling out months in advance.
Leads
New leads arriving every day - from a web, email and social presence that finally spoke the audience's language.
Overheads
A small core team and low overheads - one strategist covering what a whole marketing team had struggled to deliver.
Sundeep Sadana
CEO, DRE Composite
"We had product-market fit, but we just didn't have any marketing - no solid web presence, no social media presence, no strategy when it came to the language we used with our audience.
We consolidated all our time, effort and resources with Stewart - the website, the email campaigns, the automations, the social media copy, our articles, our video strategy - and I can safely say it was a really strong move. We're selling out our courses months in advance. We have leads every day.
I can't stress how valuable the strategy side is - helping you make the right decision for each campaign. We keep a really small core team and our overheads low by using Stewart's services. Highly recommend."
Your Channel Could Be Next.
The method behind these results - the data, testing, strategy, reporting, creative direction, and the lead flow - is exactly what Channel Intelligence applies to your channel, every month. So your videos bring in hot leads, your calendar fills with qualified calls, and you finally know exactly what your channel is worth to your business.