Case Study - Nicky Anstey
25,000 Views. 4x Subscribers. 4 Weeks.
How Stewart relaunched Nicky Anstey's YouTube channel around the right audience, message and offer - and turned it into inbound enquiries.
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25,000+
Views in 4 weeks
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4x
Subscriber growth
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14 days
To the first inbound enquiries
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<1 week
For the hero video to rank in YouTube search
The client
Nicky Anstey is the owner of Transform to Perform Business Coaching - helping high achievers, business owners and leaders perform under extreme pressure without sacrificing their health, happiness and relationships.
She already had a YouTube channel - but it needed to get to another level.
The goal
Relaunch the channel around the right audience, message and offer - so the content attracted her ideal clients instead of just views.
The measure of success: the right people watching, recognising themselves in the content, and moving towards a sales conversation.
The method.
YouTube Strategist - 4-week channel relaunch.
The relaunch started with strategy, not uploads: the positioning, the messaging, and a clear picture of exactly who the channel had to reach - so every video spoke to the viewers who could become clients.
No guessing on topics: video ideas were researched and validated against real search demand, then packaged with titles and thumbnails built to win the click.
The first flagship long-form video was researched and written from the data - and became the channel's most successful video, performing at 4x the channel benchmark and ranking in YouTube search in under a week.
And underneath the tactics, the channel was wired to the business: content aligned with her audience, her offer and the bigger strategy - so the right viewers stepped off the platform and into conversations.
The results.
Growth
25,000+ views and 4x subscriber growth in 4 weeks - from a smaller, expert-led channel that had been publishing without a clear strategy.
Leads
Within 14 days, viewers were complimenting the videos, asking where they could learn more, and wanting to book calls - inbound enquiries from exactly the audience the relaunch targeted.
The hero video
The first long form video Stewart researched and wrote became the channel's most successful - 4x benchmark performance, and ranking in YouTube search in under a week.
Nicky Anstey
Owner, Transform to Perform Business Coaching
"Stewart really helped me get clear on the strategy behind the channel, the positioning, the messaging, and how to make the content work so much harder for me. In just 4 weeks, my subscribers increased 4 times and the channel had over 25,000 views.
Within just 14 days, I had people complimenting me on the videos, wanting to know more about where they could learn about me, and wanting to book a call.
Stewart didn't just help with the YouTube tactics. He helped me understand how YouTube aligned with my audience, my offer and the bigger business strategy."
Your Channel Could Be Next.
The method behind these results - the data, testing, strategy, reporting, creative direction, and the lead flow - is exactly what Channel Intelligence applies to your channel, every month. So your videos bring in hot leads, your calendar fills with qualified calls, and you finally know exactly what your channel is worth to your business.