Case Study - Pip Dean
10x New Leads. 6 Weeks. One Positioning Strategy.
How Stewart repositioned Pip Dean's business around her ideal client - and created a discovery-call machine.
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10x
Increase in new leads
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6 weeks
Outperformed the previous 60 weeks of leads
The client
Pip Dean is a clinical hypnotherapist - and her practice grows on discovery calls with the right clients.
But new business had stalled: very little traffic was arriving, and what did arrive wasn't converting into leads or discovery calls.
The goal
Reposition the business around her ideal client - so the right people recognised themselves in her message and moved naturally towards a discovery call.
The measure of success: not a prettier online presence - more of the right conversations in the diary.
The method.
Positioning strategy, messaging & SEO.
The work started with understanding, not writing: her business model, what the business meant to her, what she wanted to achieve, and exactly the type of client she wanted to attract.
That understanding became the positioning: every message rebuilt around her ideal client and scripted as a journey - so potential clients recognised themselves at every step and moved naturally towards booking a call.
Stewart then directed the execution end to end - the SEO strategy, how everything should look for maximum impact, how testimonials should be used and more - working directly with her designer to turn the strategy into leads.
The results.
Leads
More leads in 6 weeks than the business had generated in the previous 60 - a 10x increase in new leads.
Calls
A big uplift in discovery calls - from ideal clients who recognised themselves in the message, and booked.
The positioning
A business Pip is proud to put in front of people - positioning, messaging and SEO all pulling in the same direction.
Pip Dean
Clinical Hypnotherapist
"My website wasn't converting into leads or discovery calls. Stewart really took the time to understand my ideal client, what the business meant to me, and what I wanted to achieve.
The upshot has been a big uplift in discovery calls - more leads in the last 6 weeks than in the last 60 weeks. That's a 10x increase in new leads!
Stewart is an absolute pleasure to collaborate with. He is 100% solution-focused, always positive and upbeat, and a true professional. Without hesitation, I wholeheartedly recommend Stewart Read. He has made a profound impact on my business, and I'm confident he can do the same for yours."
Your Channel Could Be Next.
The method behind these results - the data, testing, strategy, reporting, creative direction, and the lead flow - is exactly what Channel Intelligence applies to your channel, every month. So your videos bring in hot leads, your calendar fills with qualified calls, and you finally know exactly what your channel is worth to your business.