For agencies

Your agency's YouTube department, live in 24 hours

YouTube channel management in a box.

White-labelled, no HR headache.

Strategy, week to week channel management, packaging, analytics and creative direction arrive joined up and already running, because one senior specialist owns all of them. Paid by the month, never on the payroll.

Run by Stewart Read, who has run YouTube for eight-figure businesses and for one-person coaching practices, and covers the full arc of it: the strategist deciding what gets made and how it is positioned, the person managing the channel week to week, and the person reading the analytics afterwards to work out what the next content should be based on the numbers.

Shoot direction and high retention scripts come in the same box, backed by years running a Soho post house with clients including the BBC, Channel 4, Sky, BMW, Sony Music and Universal.

For agencies

Why this is unique

Stewart brings a suite of analysis tools he custom coded himself, alongside the channel expertise to read them. They uncover signals YouTube's own dashboard does not show, and an agency gets the output of that suite on a client channel from day one:

• Live search demand and real results-page reads on the exact terms a client's buyers type, pulled from independent data rather than YouTube's dashboard.
• Packaging and retention analysis, measured against the videos already ranking and against where viewers actually drop off.
• A monthly reconciliation of what YouTube reports against what the channel returned to the client's business.

What an agency buys is the tools' unique output, and the person who wrote them running them.

What is in the box

The strategy layer that translates the data into creative direction, run by one senior specialist:

• Channel strategy. How the channel is positioned, what to make next, and which searches are winnable against the channels already ranking.
• Packaging and retention. Titles, thumbnails and openings tested against what the audience actually clicks and stays for, then the drop-off points read back into the next script.
• Channel management week to week. Publishing, metadata and playlists, and a monthly account of what each video returned rather than what it scored.
• The high level oversight for the team you have. Briefs your editors and juniors can work from, and the reasoning behind them, so the standard stays after the engagement ends.
• The commercial shape of the offer. What a YouTube retainer includes, what it costs to deliver, and what the client is promised by the end of month one.
• Production oversight when it is needed. Direction on shoot days, notes back on edits, and freelance crew briefed and managed for a busy month.

The first 30 days

Working on your client channel within 24 hours of saying go. The department itself is standing up inside the first month:

• Week one. A deep-dive audit from inside the channel login rather than an outside read, plus the competitor and search demand picture for the client's market.
• Week two. Positioning agreed, a 90 day content plan written against winnable searches, and tracking live so enquiries can be traced back to the video that sent them.
• Weeks three and four. The first videos briefed and in production, packaging set, retention notes going back to your editors, and the monthly briefing cycle started.

After that it runs monthly: one briefing reconciling what YouTube reports against what the channel returned, the plan for the month ahead, and script and edit notes your team works from.

How it works

The department bolts onto the agency you already run. White-labelled behind your agency, or client-facing as part of your team, whichever suits the account. Engagements can start on one channel, so the method proves itself on real work before it reaches the rest of the roster.

Your clients stay your clients

The terms below are part of every agency engagement, and they are agreed before anyone gets access to anything.

• No direct work with agency-represented businesses. If a business already has an agency, it is that agency's client, and not one I will take on directly. That holds whoever the agency is, not only for the clients on your roster.
• A signed non-solicitation agreement before any access. It covers every client on your roster, for the engagement and for twelve months after it ends. It is offered up front rather than produced when you ask for it.
• No contract and no invoice with your client. The commercial relationship stays yours. There is no billing line, no payment method and no agreement of mine for a client to renew directly.
• White-labelled by default. Deliverables carry your branding and correspondence goes through your addresses. Nothing the client sees carries my name unless you decide it should.
• One narrow lane. This is YouTube strategy and channel management. No paid media, no web build, no design studio, no account management. A client who moved would lose most of what you do for them and keep only the channel layer.

Direct engagements under my own name are on this site in full, so the line between that work and yours is visible rather than described.

The commercial shape

One monthly fee per client channel, rolling, with no minimum term. You bill your client on your own paper at your own rate, and the margin is yours to set.

Start on one channel and add others as they need it. Rates are quoted per channel once we have both looked at it, because a channel publishing weekly with a production team behind it is a different job to one publishing monthly.

Channels behind the method

The same method, run on client channels Stewart has managed himself, each written up in full:

Client quotes here on the testimonials page, and more of the thinking behind the method is on Insights.