Free channel check
Does YouTube Know What Your Channel Is About?
Every YouTube channel has a keywords field. It is one of the things YouTube reads when it works out who to put your videos in front of. On most business channels it was filled in once when the channel was built, and nobody has looked at it since.
This check reads three things: the words you gave YouTube, your last 30 video titles, and the subject YouTube has settled on by itself. Then it tells you where those three disagree.
What a bad result looks like
A channel tells YouTube it is about coaching, pricing and client acquisition. Its last thirty titles are opinion pieces and reactions. None of the three words appears in any of them.
YouTube resolves that disagreement by ignoring the keywords and going with the videos. So the channel gets shown to people who want opinions, and the people looking for help with pricing never see it. The keywords were not wrong about the business. They were just unsupported by anything on the channel.
What to do with the answer
If your words and your videos disagree, one of the two is wrong and only you know which. Either the keywords describe a channel you have not made yet, or the videos have drifted from the business.
Fixing the field takes two minutes in YouTube Studio. Deciding what should go in it is the harder part, and it is the same decision that governs what you film next.
The other five checks are here, and they also run on data you can see today. If you would rather I did the whole thing, that is Channel Intelligence.